Results
My goal is to help create a campaign that generates both earned media coverage and social engagement.
Presidential Approval
I helped develop an idea for a new Primanti Bros.’ sandwich that increased YOY sales and earned more than 21M+ media impressions. The sandwich was also mentioned by NBC Sports, Rolling Stone, and by President Obama when he greeted the Pittsburgh Penguins at the White House. Tune in around the 3-minute mark!
I’ll Have Another
To prove that delicious cocktails can be created in a snap, I partnered with a team of master mixologists to help set Guinness World Record for the most cocktails in 60 minutes.
While not everyone can mix up a drink as fast, our master mixologist educated consumers and bartenders through events and media interviews on how to create simple cocktails with easy tips and simple recipes.
The end result was a placement in the 2009 edition of the Guinness Book of World Records, over eight million media impressions, and many toasts from the client.
For The Record
I’m one for two when it comes to Guinness World Record attempts. While our team failed at the title of the World’s Largest Cuckoo Clock, this integrated program had four ingredients for delicious PR success – a new, great-tasting product, a target-right celebrity, an amazing visual and a Guinness World Records affiliation. The program generated 212.1 million media impressions and 3,446 placements across online, social media, television, radio, and print outlets, exceeding the original goal by 150 million impressions.
Earned Media Placements
