Experience

I love to collaborate with clients to solve complex business challenges.

With almost two decades of experience, I’ve worked with several of the world’s largest consumer packaged goods companies and some of Pittsburgh’s most iconic brands.

My experience spans a variety of categories, including CPG, retail, and lifestyle clients.

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Connecting With Customers

To help connect brands with consumers through engaging experiences, I’ve traveled the United States with a celebrity cat, a common sense house, a giant scale, and plant-based burgers.

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Seeing Stars

To generate national media coverage, I’ve aligned clients with celebrity spokespeople like Nick Cannon, Florence Henderson, Cat Cora, Robert Irvine, and Whitney Port.

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Being Social

I’ve engaged with consumers as the voice of a sassy cow and restaurant on social media - and I also lended a hand to photo shoots as a "model.”

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And, The Award Goes To…

Several campaigns that I’ve worked on have earned both local and national recognition.

  • 2015 Shorty Award Finalist - Nestle Drumstick #FirstDayOfSummer Livestream

  • 2014 PRSA of Pittsburgh Renaissance Award - Skinny Cow Social Media Management

  • 2010 PRSA of Pittsburgh Renaissance Award - Special K and Ketchum “Declare Victory” on New Year’s Resolutions

  • 2007 PRSA of Chicago Skyline Campaign of the Year – SCOTT Flush-ability

  • 2007 Publicity Club of Chicago Gold Trumpet – SCOTT Flush-ability

  • 2007 Publicity Club of Chicago Silver Trumpet – Remington in Wonderland

  • 2006 SABRE Nominee – SCOTT Common Sense Tour

  • 2006 Publicity Club of Chicago Bronze Trumpet - SCOTT Common Sense Tour

  • 2006 PRSA of Chicago Skyline Nominee - SCOTT Common Sense Tour

Writing Examples

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Special K

For many women, the start of the New Year can herald daunting thoughts of weight loss.  Rather than focus on numbers on the scale, a new Kellogg's® Special K® brand marketing campaign encourages women to rethink their resolutions and imagine what will they gain when they achieve weight-management goals in the New Year.

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DeKuyper

The fastest hands in Vegas are typically found at the blackjack or poker tables. Today, there is a new sheriff in town! Beam Global master mixologist Bobby “G” Gleason set a new Guinness World Record™ by mixing 253 delicious cocktails in 60 minutes. Using DeKuyper® cordials and liqueurs and Hornitos™ tequila, the record-breaking feat topped the previous record of 179 cocktails in 2004.

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Healthy Choice

Stepping up to consumer demand for fresh-tasting and healthful meal options, ConAgra Foods, one of North America's leading packaged food companies, is reinvigorating the grocery and frozen food aisles with three new product offerings, one of which incorporates a breakthrough cooking method for its Healthy Choice brand - steaming. Healthy Choice's innovative Cafe Steamers, as well as microwaveable Panini and new Soup varieties hit store shelves this summer.